Sotheby’s International Realty held its Global Networking Event in Vancouver, Canada, May 13-15, welcoming nearly 2,000 members of the Sotheby’s International Realty® brand from 35 countries. The Global Networking Event provides a unique opportunity for Sotheby’s International Realty’s global network of brand representatives, brokers, owners, managers, sales associates, and marketing professionals to come together to collaborate, learn, inspire and celebrate the success of their brand and the global real estate industry.
The Next Level event introduced Only, a new brand marketing campaign that highlights the spirit and crystallization of the exceptional core values of the Sotheby’s International Realty brand, providing custom marketing materials for all affiliates.
Sotheby’s International Realty President and CEO Philip White kickstarted the event’s mainstage presentations, setting the tone for the Next Level theme by taking those in attendance on a journey into the brand’s future. Actress and Founder of Goop, a modern lifestyle brand, Gwyneth Paltrow, joined brand CMO Kevin Thompson on stage as the keynote speaker, sharing her thoughts on the importance of creating a timeless brand and connecting with today’s consumer.
Attendees heard from the brand’s charitable partner, New Story who introduced an exclusive program for Sotheby’s International Realty called, Agents of Change. Due to the success of the program piloted by Pacific Sotheby’s International Realty, the entire Sotheby’s International Realty network is now able to participate and change the lives of families living in absolute poverty through the gift of safe and secure housing.
Sotheby’s International Realty’s next Global Networking Event is slated for Spring of 2021 in Nashville, Tennessee.