At Pacific Sotheby’s International Realty, we have access to not just local marketing options, but to an expansive, global network, connected by the Sotheby’s International Realty® brand. Whether your home is worth $500,000 or $5 million, Pacific Sotheby’s International Realty can provide exposure to a targeted audience to help you achieve success. The design standards of the Sotheby’s International Realty® brand are maintained throughout all advertising, ensuring consistency and quality. From the smallest local newspaper all the way up to the glossiest global magazine, our marketing efforts target the sophisticated and discerning consumer.
Our listings are featured in the finest local publications with the most comprehensive and effective distribution in the county, including the San Diego Union Tribune, San Diego Daily Transcript, San Diego Business Journal, Dream Homes Magazine, Premier Magazine, several local weekly newspapers, and San Diego Home Garden, among others. We have selected the best options to ensure your property reaches the highest quantity of the most quality consumer in the San Diego area.
Our digital and electronic marketing options provide a streamlined, easy way for agents to increase exposure on websites and social media. Pacific Sotheby’s Realty offers a number of emailing services to create easy-to-read newsletters in minutes with the ability to reach thousands of preferred consumers. Our digital marketing pieces feature the same quality as Sotheby’s International Realty® print advertising. Easy-to-use apps for the iPad and smart phone ensure you are never without a listing presentation or marketing campaign, even when you’re on the go. Materials are constantly updated on all digital platforms and ensure that you will always be in possession of the most cutting-edge marketing materials in an increasingly digitized world.
As a Sotheby’s International Realty® brokerage, we have access to an unparalleled global advertising network, which places our listings at the forefront of the international market, appealing to the choicest buyers around the world. From targeted print advertising vehicles to exclusive digital marketing offerings to exposure via our network of global offices, property advertising opportunities offered by the Sotheby’s International Realty® network include an array of unique and individualized options to successfully market your home. Our property promotion includes global media outlets such as The New York Times, Wall Street Journal, Bloomberg Markets, Google, YouTube, BBC, Financial Times, Architectural Digest and many more.sir.com
Our 2015 media plan is expected to deliver over 1 billion impressions through our partners’ highly visible and influential platforms resulting in extraordinary brand recognition and property exposure.
The Sotheby’s International Realty® brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world resulting in 140,000,000 property views annually.
90% of home buyers begin their search for their home online. Through our re-evaluated and evolving strategies, we continue to drive the most relevant home buyers to pacificsothebysrealty.com and your property. As an international brand, we target real estate consumers globally by translating our search engine content into a number of languages including English, Spanish, Chinese and Russian. Since 2012 our network has received 16 million visits from search engines, over 800 million “paid search impressions” and thousands of relevant leads.
Currently there are more internet searches worldwide on a mobile device than on a computer. SIR MOBILE is the only luxury real estate mobile app that works anywhere and searches globally in 56 countries.
Featured in most of the Sotheby’s International Realty® and Sotheby’s Auction House locations around the world, the eGallery is a real time, dynamic property slide show designed to provide worldwide reach for your property. Additional property brochures are sent to hundreds of real estate and Auction House locations around the world providing additional exposure for the listings our network represents.
The collaboration between realty and auction leverages our brand’s rich history, heritage and sophistication to enhance market perceptions about the properties we represent. In the global markets we serve, this is a powerful differentiator.sothebys.com