Members of Pacific Sotheby’s International Realty’s leadership team, including Steve Games, Chairman of the Board, Pacific Sotheby’s Realty; Nyda Jones-Church, President, Pacific Sotheby’s Realty; Brian Arrington, CEO, Pacific Sotheby’s Realty and Chris Crocker, COO, Pacific Sotheby’s Realty, made the journey to the great Pacific Northwest to attend the first annual Momentum Real Estate Forum hosted by Realogics Sotheby’s International Realty in Seattle, Washington.
More than 150 real estate brokers and employees from Realogics Sotheby’s International Realty (RSIR) gathered for Forum. In addition to passionate addresses by members of the RSIR executive team, the dynamic symposium welcomed third party guest companies including Apple, Rezora, Wipliance, The Puget Sound Business Journal, TravelsThrough Images, O’Conner Consulting Group, Caliber Home Loans, AdSage, Tiger Oak Publication.
“The Forum gave us an opportunity to learn first-hand, the strategies and tactics that our affiliates in Seattle are using to increase their success in the market,” says Brian Arrington, CEO, Pacific Sotheby’s International Realty.
Steve Games, Chairman of the Board of Pacific Sotheby’s International Realty was invited to give the Keynote Address at the Forum. Known for his passion, Steve truly made a “splash” at the event when he doused himself with his bottle of water and encouraged the audience to “wake up” to the reality that global is the new local. He then led a commanding exercise (bringing the entire room to their feet), simulating a couple arriving to Seattle on a plane in the hopes of finding their dream home only to seek help from one of the “backyard brands.” “It’s not going to happen,” proclaimed Games, “nobody’s ever heard of them.” His point demonstrated that for incoming consumers, there is little to no brand recognition for the regional brands yet for Sotheby’s International Realty, consumers know and trust the brand around the world.
For more information about the Momentum Real Estate Forum visit Realogics Sotheby’s International Realty.